RVCA was started by PM Tenore with a different strategy in mind. It is RVCA’s goal to drive their creations from a number of different sources. They find influence not only in the surf world but from fashion, music and lifestyle. This has developed their clothing into some of the most original and creative products anywhere. RVCA’s artist network program Tees are more than just logo’s, they are works of art. RVCA’s goal is simple, inspire people with something different.