NIXON

In 1997 Andy Laats and Chad DiNenna got together and launched Nixon because they felt that were no watch companies that catered to action sports athletes and their needs. They started out building a very small focused line for their athletes and only distributed them to the smallest and most core retailers in the surf, skate, snow market. They saw tremendous success with the early styles and continued to grow the line through both functional watches and fashionable watches. Nixon has exploded with styles like The Player, The Rotolog, The Lodown, The 51-30 and others.

Nixon has also expanded into high end Swiss movement and hand built watches. If you check out their highest end elite class watches you’ll find great designs and sick styles. The Ceramic Player is the cornerstone of this collection that continues to grow with every season. If are looking for a way to spice up your style or you just want to know if its low tide yet, check out the Nixon watch collection.