Lucy Love tees, Lucy Love dresses, Lucy Love tanks, Lucy Love hoodies, Lucy Love clothing, Lucy Love womens, Lucy Love apparel, Lucy Love beah couture

Lucy Love tees, Lucy Love dresses, Lucy Love tanks, Lucy Love hoodies, Lucy Love clothing, Lucy Love womens, Lucy Love apparel, Lucy Love beah couture

From their sunny design studio in Newport Beach, the Sharp family and Lucy Love crew, take time to mix work, family and play. A killer week around the office is filled with the phones buzzing with reorder requests, developing the new “IT” item and spending time with favorite buyers and store owners. “The perfect Friday,” says president, Michael Sharp, “ is a company BBQ and a beach session at Newport’s 56th street.” As Lucy Love approaches their ten-year anniversary, this built “by girls, for girls” brand is pushing a new frontier. The organically grown family business, founded by OC natives, Holly and Michael Sharp, have positioned the label into one of the top four woman surf brands in every core and specialty shop in the market. Coming off last year’s 40% growth, the owners attribute the success to their strong commitment to develop products that sell at retail and the immediate ability to respond to top-selling products. It is no surprise that the Sharp’s have built this company to last decades. This team has been manufacturing since the early 1980’s when they started their first label, Holly Sharp. Throughout the eighties, the designers earned such awards as California Designer of the year and were featured in the Absolute Vodka Campaigns. The Holly Sharp label was found in such high-end retailers as Henri Bendal, Saks Fifth Avenue and Macy’s. After ten years of success in high-end fashion, the couple began their family in Newport Beach and decided to approach the evolving action sports market. In the mid 1990’s, Holly and Michael partnered with Gotcha International to create woman’s label, GirlStar. It was an instant success that blended Holly’s fun, whimsical take on fashion with Gotha’s twenty-year-old surf roots. This project introduced the Sharp’s to the multi-product license opportunities and the growing global markets of the action sports. It was time the Sharp’s took their twenty years of design experience, new found enthusiasm for world distribution and brand marketing tools to create Lucy Love in 1999. This time their teenage daughter, Amber Sharp, joined the design department and they employed lifelong friends to share the journey. The label is marketed towards the feminine twenty-something girl who loves the healthy, free-spirited lifestyle surrounding the beach. Lucy Love strategically was placed in all the core surf shops across the county and the Sharps naturally focused on the family-owned surf shops to start. Soon the demand for the label grew and so did the national brand recognition of Lucy Love. In the past five years, the brand has expanded on the global markets in Japan, Canada and parts of Europe. Lucy Love is proud to be manufactured in Southern California where the company is able to support the local economy. “The ability to react daily to top-selling products and offer immediate goods to our retailers,” says Holly Sharp “is so valuable in our market. We work closely with our best retailers to assure that during their busiest weekends, their racks are filled with in-season product that will make their weekend.” This advantage along with the commitment to quality product has made Lucy Love a hidden gem for the last decade. As the brand nears the ten-year anniversary, the Sharp’s are enjoying the success of rooting a home-grown, California-based family business. 2010 brings additional product lines including swimwear, golf collections and accessories.

 
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