Electric is a premium sunglass, snow goggle, clothing, and accessories company that has been rocking since 2000. Electric was founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Electric is defined by its iconic volt logo and has deep roots in action sports, music, and fashion.
Electric officially launched its first products at the SIA SNOW show in Las Vegas on March of 2000. They sold hats, t-shirts, and stickers with the Electric volt logo on it. The first three sunglass styles were delivered in July 2000, and the first snow goggle frame, the EG1, was delivered the week before Christmas that same year.
Surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright have been Electric team riders since day one, as have snow legends Peter Line and Axel Pauporte. Snowboard X-Games Gold Medalist Andreas Wiig and freestyle skier Tanner Rainville lead the snow team. Skateboarder Bam Margera made Electric a household name on MTV. NASCAR superstar Kyle “Rowdy” Busch has been with Electric since he was “Rookie of the Year” in 2005.
Over the last decade Electric has produced some of the most unique and innovative designs in the sunglass market. Electric’s high voltage sunglass styles are team inspired and reflect the attitude and personalities of today’s youth culture. Electric snow goggles are world-renowned for their high level of quality and unmatched performance in the snow.
In January 2008, Electric was acquired by Volcom, officially making Electric part of the Volcom family. Today Electric is a global leader in eye-wear and operates as a stand-alone brand, with full support from Volcom, to maximize the full potential of Electric.