Debbie Colwell, owner, originally got her feet wet in the bodyboarding industry with Tom Morey at Morey Boogie in 1976. Years later she moved on to manage Scott Hawaii, where, in addition to her responsibilities, she shaped custom boards on the side. The once side project, known as Custom X, then progressed into retail stores as customers began requesting the brand. With the help of Dave Dale, Mike “X-Man” Fleming, Dave Cunniff, and Ron Norick production flew into full swing and the adventure began.
Through the years, many of the industry’s best shapers and professional athletes have passed through the doors of Custom X. Shapers like Mike “X-Man” Fleming, Jimmy Linville, Kevin Wood, and Pete Anaya, who currently runs factory production, harnessed and perfected their craft with the company. In addition, team athletes like Fred Booth, Robbie Crawford, Jordan Hetrick, Babby Quinones, JJ Ayala, Brandon Foster, Dave Hubbard, just to name a handful, developed professional bodyboarding careers with Custom X.
Just as in the beginning, Custom X continues to take pride in providing its customers the highest quality bodyboarding products in the industry. Today’s team of professional athletes likewise continues pushing the limits, both in and out of the water, for the company more than ever. With that much said, the legacy of Custom X presses fervently into the future of bodyboarding.